Web/Mobile App Critique

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Netflix Review:



Although Netflix's streaming service started as a niche offshoot of its disc-mailing service, it is now the front-runner in the category, thanks to its reliable core catalog and some of the best original programming. Netflix integrates excellent features across interfaces, allows offline downloads on mobile platforms, and features 4K content. However, with other high-profile services now available at lower prices, the expensive costs of Netflix's comparable plans stand out. Netflix has an extensive catalog of video content, but it changes all the time. 


Shows available one day may be gone the next. It's difficult to state authoritatively what is in Netflix's catalog at any given moment, but that's all part of the fun. Netflix has lost many of its most-watched shows, including The Office (to NBC's Peacock), Friends (to HBO Max), and several Marvel movies (to Disney+). This is potentially dangerous new ground for Netflix since it will need to rely more heavily on its original content in the coming years. The change is already happening. As it increases original content offerings, the total size of Netflix's library is decreasing. The TV shows available on Netflix are season-complete, which isn't always the case for competitors. Hulu sometimes only has the most recent handful of episodes of a show, making it impossible to catch up if you fall too far behind.



On the other hand, Netflix only adds shows a season at a time. Hulu offers at least some of its shows within a day or two of broadcast, so you can at least be within striking distance of the cultural zeitgeist if you're a cable-cutter. Want to know what other people are watching on Netflix? The service now maintains lists of the top shows and movies on the platform. Netflix is in a good position with its original productions, with many titles becoming pop culture phenomenon. This impressive list includes shows like Black Mirror, Bojack Horseman, Dead to Me, Locke and Key, Never Have I Ever; Orange Is the New Black, Ozark, Russian Doll, Stranger Things, The Crown, The Stranger, The Umbrella Academy, and The Witcher. Many of these productions, including I, Care A Lot, Ma Rainey's Black Bottom, The Crown, The Trial of the Chicago 7, and The Queen's Gambit, won awards at the 2021 Golden Globes. 


However, Netflix can no longer enjoy its once-untouchable status when it comes to original programming. Amazon Prime Video offers many top-tier shows and adaptations in its library, including Bosch, Fleabag, Good Omens, Hunters, Jack Ryan, Patriot, The Boys, The Expanse, The Man in the High Castle, The Marvelous Mrs. Maisel, and Undone. Hulu may be better known for its broadcast television lineup. Still, with original productions such as Castle Rock, Casual, Catch 22, Harlots, The Handmaid's Tale, and the continuation of Veronica Mars, it too is becoming competitive. Apple TV+ and Disney+ also promise tons of upcoming original content, with respective entries such as For All Mankind and The Mandalorian. Even Paramount+ has original shows, including Star Trek: Discovery, Star Trek: Picard, The Good Fight, The Twilight Zone (the rebooted series), and Why Women Kill.


My three propositions to Netflix are:

1) Add more original content, including shows and movies. Original content is the key to the future.

2) Create a niche factor including content that is not available on National Television. Go bolder and be a visionary.

3) Attract a global audience. Utilize the platform to learn about different cultures and how we can be better as a human race.




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